{"id":3775341,"date":"2021-01-20T11:12:25","date_gmt":"2021-01-20T10:12:25","guid":{"rendered":"https:\/\/escales.ponant.com\/?p=3775341"},"modified":"2026-03-02T15:11:41","modified_gmt":"2026-03-02T14:11:41","slug":"ethno-tourism-by-serge-guiraud","status":"publish","type":"post","link":"https:\/\/escales.ponant.com\/us\/ethno-tourism-by-serge-guiraud\/","title":{"rendered":"The Importance of Ethno-Tourism"},"content":{"rendered":"

[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d custom_padding=\u201d0px||0px||false|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_row _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d max_width=\u201d900px\u201d custom_padding=\u201d0px||0px||true|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][et_pb_text _builder_version=\u201d4.27.5\u2033 _module_preset=\u201ddefault\u201d header_2_font=\u201d|300|||||||\u201d header_2_text_color=\u201d#334556\u2033 header_2_font_size=\u201d38px\u201d header_2_line_height=\u201d1.4em\u201d custom_padding=\u201d40px||40px||true|\u201d hover_enabled=\u201d0\u2033 global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d sticky_enabled=\u201d0\u2033]<\/p>\n

Serge Guiraud discusses how Ethno-Tourism helps preserve unique cultures<\/h2>\n
\n

Photographer, documentary filmmaker and ethnographer,\u00a0<\/span>Serge Guiraud<\/a>, specialises in visual anthropology. He is also one of PONANT\u2019s Naturalist Guides. For more than thirty years Serge has travelled through the Brazilian\u00a0<\/span>Amazon<\/a>\u00a0basin with the aim of creating a documentary based on this region as well as studying the material cultures of the Amerindians. Given his experience and knowledge on this subject, this makes him the best person to discuss with us the importance of Ethno-Tourism and the need to preserve unique cultures for future generations.<\/span><\/p>\n<\/blockquote>\n

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Serge Guiraud<\/b>:\u00a0<\/span>My definition is simple: Ethno-tourism consists of people travelling to meet \u201cother people\u201d, indigenous populations, unlike their own.<\/p>\n

If we strictly refer to the definition made by the general public, ethno-tourism would consist of travelling to remote and pristine places to meet societies still today practicing the same cultural traditions of their origins, that are essentially stuck in time. However, this quest for authentic worlds is a fantasy fabricated by 500 years of cultural misunderstandings.<\/p>\n

More and more tour operators and cruise lines are including encounters with indigenous populations in their itineraries. To benefit from these experiences though, guests must be briefed well. This is not a question of dismantling their imagination but to provide them with a better understanding of the encounter.<\/p>\n

Regardless of the population\u2019s degree of isolation or integration into the natural and social environment, it must be understood that these communities are a contemporary society, they are not frozen in time. Exterior attributes like clothes, watches, laptops, and televisions are nothing more than their ability to borrow these elements from outside their society and integrate them into their culture. These \u201cborrowings\u201d in no way take away from their unique culture and perception of the universe or their way of acting and interacting within their community and with the world around them.<\/p>\n

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Often the cultural exchange between populations and guests takes place through a ceremony, dance or song. The local people generally wear their \u201cceremonial clothes\u201d, that is, loincloths, paintings and body ornaments as a way to assert a unique identity and relationship with the universe. These ceremonies performed to guests are usually the re-telling of an \u201cextraordinary moment\u201d in their society, in other words an event that occurred out of the ordinary. These ceremonies and stories are sometimes altered as the performers decide what can be seen by laymen (uninitiated visitors).<\/p>\n

Ethno-tourism is not a passive activity, guests are automatically involved in the action: that of observing and sometimes even participating. This observation is not a one-way street, as the guests are also observed by the locals. It goes without saying though, that guests\u2019 behaviour must be respectful.<\/p>\n

In this context, PONANT\u2019s team of naturalists play an important role in the success of these encounters. By properly briefing guests, informing and conceptualising the experience, they help them to open their eyes, to stimulate thinking and to break stereotypes. In summary, they make guests aware of the fact that there are different ways of living and inhabiting the earth.<\/p>\n

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Karaja people, Brazil \u2013 \u00a9 Serge Guiraud \u2013 Dancing in Caravelle \u2013 Bijagos Archipelago, Guinea Bissau \u2013 \u00a9 Serge Guiraud
\n \u2013 PONANT guests exploring the Amazon river by Zodiac\u00ae \u2013 \u00a9 Servane Roy Berton \u2013 \u00a9 Servane Roy Berton \u2013 Tanna Island, Vanuatu \u2013 \u00a9 Olivier Blaud \u2013 Local children in Trobriand Islands, Papua New Guinea \u2013 \u00a9 Serge Guiraud \u2013 Tufi, Papua New Guinea \u2013 \u00a9 Olivier Blaud<\/p>\n

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From an anthropological point of view, ethno-tourism can be of primary importance in the promotion of a culture. \u201cComing from so far to see us\u201d can be interpreted as a means of self-valorisation which consolidates or generates cultural dynamism. Our stopover in Ureparapara in\u00a0<\/span>Vanuatu<\/a>\u00a0<\/span>is a perfect example. This isolated island has little contact outside their community. PONANT\u2019s visit is a way to break this isolation, even temporarily. The population in turn offers us spectacular dance performances. We have many guests that thank us for visiting this island, grateful for the chance to meet the people and witness their culture.<\/p>\n

Sometimes ceremonies that have not been celebrated for long periods are invigorated by the presence of visitors. For example, in the Amazon, an ethnic group that no longer celebrated a rite because of the high cost of its organisation decided to have the ceremony \u201csponsored\u201d by outside guests. As a result, not only do visitors contribute financially to the organisation of the event, but they also participate actively.<\/p>\n

It is important to note that as part of the valorisation process, it is vital that guests who attend any cultural ceremony do not leave until the end, as leaving a ceremony early can be interpreted very badly, seen as disrespectful by the locals, and ultimately result negatively on the communities valorisation.<\/p>\n

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Ethno-tourism offers a great way to encounter, experience, learn and ultimately gain an understanding of indigenous societies and I encourage all PONANT guests to climb the slopes of Mount Yasur, to learn Water Music in Vanuatu, to explore the mangroves of Tufi in\u00a0<\/span>Papua New Guinea<\/a>, sitting in a outrigger canoe, and to move to the rhythms of the percussions played at a \u201cBaining Fire Dance\u201d in New Britain, which resound through the night.<\/span><\/p>\n

<\/span><\/p>\n

Photo credit: \u00a9 Olivier Blaud & \u00a9 Serge Guiraud<\/em><\/p>\n

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Get to know Serge<\/h2>\n

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Serge Guiraud<\/a>\u00a0is an ethnographer who specialises in visual anthropology. Since 2006, Serge has headed a project on the Amerindian populations of Brazil, engaged in a program of the reappropriation of their cultural heritage and is also the founding President of Jabiru Prod, an association which collaborates with Brazil tribal populations to help preserve the heritage of their culture, through the collection, broadcasting and archiving of video footage. In 2010, the Museum of Natural History of Toulouse entrusted him with field missions of enrichment of the extra-European collections in Central Brazil. Serge has also collaborated with the natural history museums of Lille, Grenoble, La Rochelle and Lyon to acquire ethnographic collections and to organise exhibitions. He is the author of about thirty films, two books on the Amazon and publications for various magazines. Serge has been sailing aboard PONANT ships since 2010 as a Naturalist Guide, first in South America, and then in the South Seas, notably in New Guinea and Australia.<\/span><\/p>\n

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Embark on your own ethno-tourism adventure<\/p>\n

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Join PONANT on a tropical expedition to remember.<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u201dhttps:\/\/us.ponant.com\/cruises?pred-facet-themes%5B%5D=EXPEDITION_TROPICALE\u201d url_new_window=\u201don\u201d button_text=\u201dFIND OUT MORE\u201d button_alignment=\u201dleft\u201d _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d custom_margin=\u201d20px||20px||false|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201dpost_content\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Serge Guiraud introduces us to some of the world\u2019s most unique cultures<\/p>\n","protected":false},"author":1,"featured_media":3775351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1188],"tags":[],"thematique":[1488,1491,1458],"class_list":["post-3775341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encounter-us","thematique-oceania-and-pacific-us","thematique-peoples-us","thematique-south-america-us"],"acf":[],"yoast_head":"\nThe Importance of Ethno-Tourism | PONANT US Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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